Who We Are

'Why PR?' Article

Writing Services/Editorial


Public Website

Contact Info

Who We Are

Ruth Furman, principal, Image Words


The entrepreneurial bug inspired Ruth Furman to leave a high-level corporate communications job in the Chicago area. Furman relocated to fabulous Las Vegas in 1999. Initially building business with a niche as "the agency's agency," Image Words now nurtures a diverse mix of clients in construction, convention services,  commercial real estate, home improvement and home furnishings. As a virtual agency, she works closely with a cadre of professionals to support client needs.  


A punctual, practical and prolific professional, Ruth Furman has 20 years' diverse experience in corporate communications, including public, media, investor and community relations. Her background also includes publication management and video communications. 


A caffeine aficionado and devotee of all things purple, she has a degree in journalism from Indiana University and worked as a journalist prior for newspapers and magazines (South Bend Tribune, Do-It- Yourself Retailing and others) prior to launching her PR career.


Furman says her background as a journalist is helpful in her PR business and she still enjoys freelancing regularly for a variety of publications.


Furman is a member of the Public Relations Society of America, Las Vegas Chapter, Women in the Hardware Industry, Women in the Home Furnishings Industry, Las Vegas Chamber of Commerce and The Wasabi Club.


Clients & Media Speak Out


Freelance Writing Services



Michael Furman, consultant, Image Words


In the early '90s, Michael Furman left a career as a Wall Street commodities trader to start anew in Las Vegas. When he's not working his day job in the gaming/race & sports business, Michael Furman serves as a consultant, editor and chief financial officer for Image Words, handling the "business of the business." His management savvy, knowledge of the interworkings of large companies and innovative approach make Michael a superb asset to Image Words and its clients.    


Resource Partners/freelance associates


Image Words nurtures relationships with dozens of freelancers with various specialties -- calling upon these talented scribes, designers, photographers and pitchers when needed for client projects. 


Recent Articles Featuring Image Words

PR How-To's for Retailers


Intuition in Business

Happy to be on my own

The Importance of Saying Thank You

Client Speaks Out On PR

Ex-Employer to Client








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